Event Update
The Upgrade is being postponed to April.
RSVP below and we'll reach out as soon as the new date is set. All existing RSVPs are honored.
A Charity Evening · March 18, 2026
The Upgrade
Cocktails, good causes, and a reason to get dressed up.
Dressy Casual · Cocktail Attire Encouraged
What to Expect
An evening worth getting dressed up for.
Columbia Clothing opens its doors for one night — cocktails, community, and two causes that are making Duluth better every day. The dress code is dressy casual. Think a sport coat with dark jeans, a sharp blazer over a nice sweater, or anything you'd wear to a cocktail party where you actually want to look good. No ties required — just effort.
Open Bar
One drink ticket to start the conversation. Cash bar to keep it going.
Appetizers
A curated spread — because nobody looks sharp on an empty stomach.
Style Your Date
She picks out a complete look for him from the floor. Every purchase benefits COGGS.
Photo Moment
We’ll capture the big reveal. Every photo taken donates $5 to COGGS or Boys & Girls Clubs.
Silent Auction
Bid on one-of-a-kind items all night. Every dollar goes to Boys & Girls Clubs of the Northland.
The Main Event
Style Your Date
You think you know his style? Prove it. She picks out a complete look for him — head to toe — right off the shop floor. No rules, no runway — just bragging rights and a really good photo.
The Card
Grab your drink, grab your guy. She gets a card with the challenge printed on it: pick a complete head-to-toe look for him — shirt, trousers, jacket, the works. The card has a few guiding questions to get her started (his favorite colors, what he'd never pick for himself, the vibe she's going for) and space to jot down her picks before she hits the racks. No experience required. Confidence encouraged.
The Challenge
She raids the racks. She debates the trousers. She argues with herself about the pocket square. Our clothiers are around if she needs a second opinion — but this is her vision. He just has to trust the process.
The Photo
When he walks out looking unreasonably good, we'll snap a photo — one on your phone for the 'gram, one on ours for posterity. Every photo taken donates $5 to COGGS or Boys & Girls Clubs. So really, looking good is charity.
The Brag
She styled him. He looked great. She looked even better for pulling it off. The photo's already on her phone. The cocktail's still cold. And somewhere, a kid just got a better trailhead. Not a bad Tuesday.
Where Your Dollar Goes
Two causes. Both right here in Duluth.
The styling challenge ties it all together — every purchase from the floor benefits COGGS, every photo taken donates $5 to either nonprofit, and every auction bid supports the youth of the Northland.
Floor Purchases + Styling Challenge →
Lester Bike Playground & Trail Head
The Twin Ports have world-class trails but still lack a dedicated skills area — a place where kids can safely learn and riders of all ages can progress. COGGS and the City of Duluth secured a $1.3M grant to build a bike skills park at Lower Lester and improve the trailhead with restrooms, water, and lighting. They need to raise $180,000 in matching funds to make it happen.
Silent Auction + Photo Donations →
Empowering Northland Youth
For over 50 years, Boys & Girls Clubs of the Northland has given Duluth kids a safe place to grow. Academic support, daily meals, mental health services, mentorship — for as little as $20 a year in membership. Every dollar closes gaps for kids who need it most.
Your Host
Columbia has been part of Duluth since 1905.
Four generations of clothiers on the same block of Superior Street. This is what we do — we bring people together, make them look good, and put good back into the city that made us.
Est. 1905 · 303 W Superior St · Downtown DuluthProudly Supported By
Our Sponsors
Heritage brands that share our commitment to quality, craft, and dressing well.
Event Sponsor
Alan PaineEnglish Country Clothing · Est. 1907Five generations of English knitwear, built on the kind of craftsmanship that doesn't cut corners. Their lambswool and cotton knits are wardrobe staples that last decades — the definition of buying well.
alanpaine.co.uk →Event Sponsor
Duck HeadSouthern Sportswear · Est. 1865America's oldest sportswear brand, reborn with the same rugged charm that made it a Southern institution. Broken-in chinos, washed oxfords, and weekend layers that feel like they've always been yours.
duckhead.com →Event Details
- Date
- March 18, 2026
- Time
- 5:30 – 9:00 PM
- Dress
- Dressy casual — cocktail attire encouraged. Sport coat and dark jeans, a sharp blazer, or anything you'd wear to impress.
- Age
- 21+
- Questions
- kyle@rustysfarm.com
Reserve Your Spot
RSVP required · 85 spots available
We'll confirm your tickets within 24 hours.